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GE Healthcare
2018
GE Healthcare's women's health ultrasound division (Voluson), serving healthcare professionals at international medical congresses worldwide.
Exhibition Design | Website Design | Clinical Education Materials | Environmental Graphics
Worked within GE's global brand compliance and medical-legal review. Designed clinical materials validated by leading OB/GYN specialists. Centered the 'Because She Needs to Know' campaign on patient outcomes rather than product specifications.
Deezeye designed exhibition booths and environmental graphics for international congresses, built the Voluson clinical website (womens-health.net), and created clinical education posters for healthcare professionals covering fetal heart, reproductive medicine, and congenital heart defects.
Brought a patient-first voice to the world's leading women's health ultrasound brand.
Two years of unified brand experience across physical and digital touchpoints at international medical congresses. The Voluson brand presence became a benchmark for GE Healthcare's women's health division.
Clinical education materials and congress booth design elevated the brand from product-focused to patient-first — centering outcomes over specifications in every touchpoint.
Fortune 500 Client
2 Years of Unified Brand Experience
International Medical Congresses
What changed after Deezeye got into
Product-specification-focused communication ‚Üí Patient-first campaign centered on outcomes
Disconnected congress presence ‚Üí Unified brand experience across physical and digital touchpoints
Generic clinical materials ‚Üí Specialized education posters validated by OB/GYN specialists
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