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MYLO.AI
2024
Mylo is the world's first AI-powered dating platform, combining advanced AI technology with deep emotional intelligence that changes the way users communicate online, leading to better experiences resulting in meaningful, lasting connections.
Lead Design | Branding | UX/UI Design | AI Character System | Web Design | Social & Video Campaigns | Paid Advertising | Marketing Collateral | Creative Direction
Mylo entered a highly competitive dating market dominated by swipe-based platforms focused on surface-level attraction. The product had been through 20 designers without finding a cohesive identity. The UX was outdated, the visual language was inconsistent, and nothing held together. Retention after first sessions was limited, and the app needed stronger differentiation.
Deezeye repositioned Mylo as an AI companion rather than just another dating app. We built a comprehensive brand identity including app design, a fully responsive website, UX/UI redesign, and a complete social media strategy with curated feeds and dynamic reels. An AI companion character system was created to humanize the technology and become the brand's recognizable face. The design system is now maintained by a team of 3 preparing for US market launch.
From 20 failed handoffs to a brand built to last.
For Mylo.AI, Deezeye developed a comprehensive brand identity including app design, a fully responsive website, UX/UI enhancements, and a complete social media strategy featuring curated feeds and dynamic reels. Every element was meticulously designed to elevate the brand and establish a lasting impact in the industry.
Through meticulous attention to detail, we curated a fresh look and feel across all touch points, ensuring consistency and reinforcing the brand identity. With Deezeye, the brand's visual language speaks volumes, setting it apart in the market with confidence and style.
45K Daily Active Users
30% Retention Rate
80K Downloads
What changed after Deezeye got into
No cohesive identity after 20 designers → Unified brand system maintained by a growing design team
Feature-driven UX with low emotional engagement → Emotion-led user journeys with AI companion character
Users dropped after first sessions → Structured retention-focused experience across first three months
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