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Nibana
2019
Sustainable beach brand crafting premium umbrellas from fully recycled materials, combining quality craftsmanship with environmental responsibility.
Branding | Product Design Direction | Web Design | Retail & Packaging | Material & Shape Development
Nibana entered a market dominated by generic beach umbrellas differentiated only by color or price. Despite using fully recycled materials and focusing on quality craftsmanship, the product lacked a brand narrative, and sustainability wasn't communicated clearly.
Deezeye developed a complete brand system that elevated the product from a functional beach item into a lifestyle brand. The design language was built around soft coastal tones, natural textures and minimal aesthetics. Beyond branding, Deezeye also guided the physical design of the umbrellas — shaping materials, finishes and visual elements to ensure the product reflects the brand values. The identity was extended into website, retail materials and packaging.
From a generic beach product to a sustainable lifestyle brand.
Deezeye developed a brand system built around soft coastal tones, natural textures and minimal aesthetics that highlight sustainability and craftsmanship. Beyond branding, we guided the physical design of the umbrellas — shaping materials, finishes and visual elements.
The identity extends into the website, retail materials and product packaging — creating a consistent experience across all touchpoints and elevating Nibana from a functional product into a recognizable lifestyle brand.
100% Recycled Materials
Full Brand + Product Design Direction
End-to-End From Product Shape to Packaging
What changed after Deezeye got into
Generic beach umbrella presentation → Distinct sustainable lifestyle brand with clear narrative
No differentiation beyond color and price → Recognizable product identity rooted in sustainability
Fragmented visual presence → Cohesive system across product, website, retail and packaging
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