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Noire Crime
2017
Noire Crime is a streetwear brand built around bold personality and edgy aesthetics, targeting a young audience that values uniqueness and attitude in their apparel.
Logotype | Branding | Social Media Strategy
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A local streetwear brand with energy and attitude but no visual identity to match. Noire Crime needed a brand system that could compete with established streetwear labels while staying true to its raw, edgy roots.
Deezeye designed a modern cross emblem and logotype system in a bold black and red palette that immediately sets the brand apart. We developed the full brand identity — from business cards and clothing tags to product photography direction and social media strategy. The Instagram presence was built from scratch with a curated content strategy mixing original and user-generated content.
A streetwear brand that looks as sharp as its attitude.
The black and red color system combined with the modern cross emblem gives Noire Crime a distinctive identity that stands apart in the streetwear market — edgy enough for the audience, polished enough to scale.
The brand identity carries across every touchpoint — from clothing tags and skateboards to business cards and Instagram — creating a cohesive presence that builds recognition and community.
Full Brand Identity from Scratch
Complete Social Media Strategy
What changed after Deezeye got into
No brand identity → Bold black + red visual system with a distinctive cross emblem
No social media presence → Curated Instagram strategy with planned content and community building
Generic streetwear look → Distinctive brand that stands apart from competitors
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