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Originario
2015
Originario is a web platform for food and wine enthusiasts to discover the places, people, and stories behind the best Italian food products — and receive curated tasting boxes at home every month.
Branding | Platform Design | Stationery | Packaging
Originario needed to stand out in the crowded food subscription space. The platform had a strong concept — curating undiscovered Italian food treasures — but no visual identity to match the quality of the products or the story behind them.
Deezeye built the full brand identity from scratch — logo, visual language, packaging system, stationery, and the web platform design. The brand uses warm, earthy tones with an Italian map motif that ties every touchpoint together, from wine labels to tasting box packaging to the website. The result is a brand that feels as premium and authentic as the products inside.
Turning Italian food culture into a brand you can hold.
Deezeye created a premium food brand identity built around Italian authenticity — warm tones, hand-drawn map details, and a packaging system that makes the unboxing experience feel as curated as the products inside.
The visual identity extends seamlessly from wine labels to tasting boxes to the digital platform, giving Originario a cohesive brand presence that communicates quality and storytelling at every touchpoint.
End-to-End Brand from Scratch
Full Packaging System Designed
Italian authentic look and feel
What changed after Deezeye got into
No visual identity → Full brand system with logo, colors, typography, and visual language
Generic food subscription look → Premium, story-driven packaging and collateral
No cohesive platform presence → Web platform, stationery, and packaging under one identity
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