top of page
Reshef Fuzes
2021
A leading developer of electronic fuzes for artillery, mortars, tanks, and rockets ‚with three decades of engineering expertise in defense manufacturing.
Logo Redesign | Brand Identity | Website Redesign | Stationery | Brochures | Presentations | Corporate Collateral
.jpg)
A leading developer of electronic fuzes for artillery, mortars, tanks, and rockets — with a visual identity that didn't reflect three decades of engineering expertise. Needed to look as precise and serious as the products they make.
Deezeye redesigned the logo, built the full brand identity and visual language, designed all collateral — stationery, ID cards, brochures, presentations — and redesigned the website. The red + dark system communicates authority in a market where trust is non-negotiable.
The engineering was battle-proven. The brand wasn't.
Deezeye gave a defense industry manufacturer a visual identity that matches the precision and seriousness of its products. The red + dark system communicates authority in a market where trust is non-negotiable.
Every touchpoint ‚ from business cards to the website ‚ now reflects the same level of engineering precision that Reshef Fuzes brings to its products.
30+ Years of Expertise, Now Visible
Full Brand System from Logo to Website
Defense-Grade Brand Identity
What changed after Deezeye got into
Outdated visual identity‚ → Premium brand system reflecting 30 years of engineering precision
Inconsistent collateral across touchpoints ‚ → Unified system across stationery, ID cards, brochures, and presentations
Website that didn't match the product quality → Redesigned digital presence communicating authority
bottom of page