top of page
SolarEdge
2019
SolarEdge is a NASDAQ-listed global leader in smart energy technology, providing solar inverters, power optimizers, and energy management solutions for residential, commercial, and utility-scale installations worldwide.
Brand System Leadership | Public Campaigns | ESG & Investor Reports | Presentations | Product & Marketing Materials | Exhibition & Event Design | Corporate Collateral
.jpg)
Design was fragmented across teams, with multiple freelancers and no consistent visual direction. Different outputs lacked cohesion, there were no shared standards across teams and regions, and the growing company had increasing design needs with no internal design leadership.
As the first in-house designer, Deezeye defined and introduced a unified visual language across all touchpoints. Led visual direction for SolarEdge Home and key product communications. Guided freelancers and internal designers to work within one system. The role spanned 4.5 years, covering public-facing campaigns, ESG and investor reports, presentations, product and marketing materials, exhibition booths, event design, brochures, and corporate collateral.
One company. One visual language. Built the team to keep it that way.
Unified brand presence across previously fragmented outputs. Improved consistency across teams, freelancers, and regions. Enabled scalable design production as the company and team expanded.
Hands-on execution alongside leading design direction. Worked across departments to align teams around consistent branding, covering everything from public campaigns and ESG reports to exhibition booths and corporate collateral.
4.5 Years as Head of Design
NASDAQ-Listed Company
First In-House Designer
What changed after Deezeye got into
Fragmented design across teams with no visual direction -> Unified visual language across all touchpoints
Multiple freelancers with inconsistent output -> Internal design leadership guiding all creative work
No shared standards across regions -> Scalable design production as the company and team expanded
bottom of page